Last night we learned about The Seven Deadly Elements of a Drop-Dead Gorgeous Elevator Speech (Pitch). We learned that it doesn’t really matter whether you’re pitching an idea to the boss in big business or pitching your novel to a literary agent. The key elements remain the same. When you pitch your work to a literary agent, you’re selling both yourself and your work. The purpose is generally the same for everyone: Publish your work. Your approach should be unique, either counterintuitive or innovative, that sets you apart from others. You should clearly introduce yourself and your work, along with how you can help the agent’s own success. Demonstrate to them that you have done your homework by starting a dialogue, rather than chasing them away. If they ask, “Tell me more,” then reply with a short story that defines your history and accomplishments, phrasing both in the context of the agent and his or her own goals. Provide a wow factor, not a slogan or sales pitch. Finally, schedule a follow-up, and follow-up.
Here are some key links:
WorkItDaily: Elevator speech tips
The Balance: How to write an elevator pitch
After critiques, we headed over to the Marriott for a beer with friends, where we also met a few literary agents and discussed our work!